Marketing is changing fast, and the skills that mattered a few years ago aren’t always enough today. That’s why Creative Instinct was launched; a new training and consulting service built by Fudge in collaboration with Creative Score in the UK.
Creative Instinct is focused on helping marketing and agency teams across South Asia, the Middle East, and the UK build real, practical skills in Behavioural Science and AI. The aim isn’t to add more theory to the pile. It’s to turn critical ideas into everyday instincts that teams can actually use.
The company’s first Behavioural Science training took place on Saturday, April 26, working with a group of 12 marketing decision-makers. The session focused on giving teams the tools to apply behavioural insights directly into campaigns and strategy, without needing to wade through academic complexity.
Creative Instinct will now be taking on one Behavioural Science client a month, offering training and consulting that is built around the realities of fast-moving marketing teams. Work is also underway to develop AI upskilling programs, designed to help marketers bring AI into their workflow without losing the human edge that makes brands matter.
“Marketers don’t need another stack of slides or a hundred-page playbook,” said Kavinda Welagedara, Founder of Creative Instinct. “They need skills they can actually use when the pressure’s on. Creative Instinct is about making that happen — turning Behavioural Science and AI from something you study into something you just do.”
Creative Instinct was built to make marketing teams stronger where it counts: in the real world, not just on paper.
For more information, reach out via email: kavinda@fudgetheagency.com 
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