Cage Rage, the biggest MMA event and organization in Sri Lanka, continued to deliver high-octane fighting action to local fans by concluding its third event titled ‘Cage Rage powered by Birds Resort Hambantota’ at the Royal-MAS Arena recently. Their organization consistently pulls the biggest crowds, and Cage Rage 003 is probably the most viral and talked-about event of 2024.
On a memorable night full of world-class MMA and Boxing action, the MMA Main Event was the titanic battle between Sri Lanka’s very own fighters Senura and Suvindu. Other notable MMA bouts included the clashes between Rukshan (Sri Lanka) and Caeser (Russia), and Hatim (Canada) and Jordan (Sri Lanka) while the boxing showdown between Sri Lankans Nishad and meegalla was also a key highlight. Overall, there were 5 MMA and 3 boxing battles to thrill the packed audience.
As Sri Lanka’s pioneering fight event company, Cage Rage has been focusing on the growing potential and popularity of the sports of MMA and boxing in the country. Being a leading fight event organisation in Sri Lanka, Cage Rage can provide a proper platform for local MMA fighters and boxers to showcase their natural talent and fighting capabilities to a large, growing fan base while also harnessing their skills by competing with top fighters both locally and internationally. “cage rage promotions were also on several digital screens across Colombo by emerging media which enhanced publicity for the event” while it has also enhanced their exposure to a wider audience, driven by the extensive marketing and promotion campaign for the event carried out on multiple platforms.
Cage Rage Founder Dhiren Mapagunaratne continued his unconventional approach to marketing of the company and its events, helping to grab the attention of local fans and giving them the best possible ambience of a fighting event, on par with international standards. The organizers have made considerable investments to create eye-catching promotional videos, post fight interviews, and offer bigger payments to fighters. Several local celebrities who are big fans of MMA and Boxing actively promoted the event. Special guest appearances by famous personalities and performances by popular DJs have helped to enhance the entertainment levels and ensure audiences are offered a one-of-a-kind entertainment experience.
The third edition of Cage Rage, the first for 2024, was able to build on the success of the first two events held last year. Given the success of those two events, there has been an increase of enquiries from several international fighters requesting to participate in upcoming Cage Rage events. Additionally, the event’s online promotions managed to capture a wider audience in multiple countries and the entire event was livestreamed to international audiences, bringing a new dimension of engagement and excitement.
Birds Resort Hambantota, Sri Lanka’s first luxury aviary resort located inside South Asia’s largest bird park, was the Main Sponsor of Cage Rage while GILLS, Emerging Media, Supreme Sports, One Touch and Fine Line Suppliers also joined hands as sponsors of the event.
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